Business Analytics lies at the intersection of business and data science. It takes business data (such as sales figures or customer relations metrics) through statistical and operations analysis and comes out with insights into various business functions. Business Analytics offers descriptive, predictive, diagnostic and prescriptive action items that make organizations better informed and take better decisions.
In addition, Business Analytics results in cost efficiency. It helps organizations quickly respond to user needs for availability of data, improves competitiveness and produces a single, unified view of organizational or business information.